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Client Gateway - Cool Tool

Client Gateway - Cool Tool

Client Gateway - A Cool Tool One of the great features I offer to buyers is the Client Gateway. If you aren't familiar, it is a custom private webpage that lists all of the properties that meet the criteria we decide on. As new listings are entered into the MLS, they show up in the Client Gateway th...

FSBO Articles


Prepping for the marketing takes how long? PDF Print E-mail
Real Estate Area - FSBO Articles
Written by Lane Bailey   

I am slow to bring a property to market. And I am proud of that. In fact, I think that more agents should be slow to bring a property to market. There are a few things that NEED to be done, and should really be done before the property is listed in the MLS or anywhere else...

  • Photos of the house and property
  • Virtual tour
  • Website
  • Flyers or brochures
  • Video tour
  • Staging

We all know that the absolute most important time to have everything right and in place for a listing is

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MLS? Zillow? Trulia? PDF Print E-mail
Real Estate Area - FSBO Articles
Written by Lane Bailey   

I ran across a blog post by Jay Thompson regarding a story in the Wall Street Journal about on-line home searches. He noted that in his area the WSJ had it wrong. He researched the numbers for the local MLS, Trulia and Zillow. His findings were that Zillow only showed about 10-31% of the listings shown on the MLS, and that Trulia only had between 69-90%.

So, I decided that I should take a look at a few zones in Gwinnett County.

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Special Deal For FSBOs PDF Print E-mail
FSBO Articles

As a new service, we are rolling out a promotional venue for unrepresented sellers (For Sale By Owners, or FSBOs). We can now offer FREE subdomains for unrepresented seller properties. So, you can get a direct address for your home for sale. As an example, your property might be www.123PineStreet.LaneBailey.com. No charge. No set-up. No hassle. We'll put the info you give us into a template, and you can use the free address to post pictures and a description for your property.

We can also set your house up with a
FREE private email address that will forward to your address. The example email address would be This e-mail address is being protected from spambots, you need JavaScript enabled to view it (this isn't an active address). You can also use this in your marketing. One nice thing about this email is that after your home sells, we can turn off the email and no more hassle. No extra websites to go to in order to collect mail. It's almost anonymous. Only release your real contact info after you find out if the sender is serious.

Are you looking for support, marketing ideas, staging ideas, and othr information to help you sell your own home? Check out Lane's Real Estate forum. There is a special area specifically for unrepresented (FSBO) sellers. Ask questions, read tips and ideas. It's also free.

Of course, we want you to think of us if you decide to list your home with a REALTOR®, but there is never any obligation. We also have several other programs, ranging from traditional full service to various flat fee options. We can work with your budget, and your level of comfort. Contact Lane today to talk about you options.
 
The Dirty Little Secret the FSBO companies won't tell you. PDF Print E-mail
Real Estate Area - FSBO Articles
Written by Lane Bailey   

I keep seeing and hearing about "dirty little secrets" that real estate agents won't tell their clients. Most of them turn out to be pretty stupid points. However, today while going through my morning routine (dead-heading, so my brain needed something to do) I thought of the dirty little secret that FSBO companies don't tell their customers. We all know what it is, but many of us just might have never thought of it this way.

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FSBO Study from WI PDF Print E-mail
Real Estate Area - FSBO Articles
Written by Lane Bailey   
As I watched TV recently, I noticed a commercial for a very popular "By Owner" company. There were a string of people giving testimonials about how much money they saved using this company's services.

Then, earlier today I saw that there was an article in the NY Times about how unrepresented sellers (FSBOs) in one city, Madison, WI, when studied between 1998 and 2004, sold their homes for
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